Escamar Raw Bar

Escamar Raw Bar by Itamar introduces a new seafood experience to Avida Market, bringing the culinary perspective behind Itamar Cocina de Puerto into a concept centered more specifically around the raw bar.

The connection to Itamar gives Escamar an interesting foundation. At its established Zona Romántica restaurant, Itamar describes its cooking as a tribute to cocina de puerto—port cuisine shaped by travel, individual destinations, local producers, responsible use of ingredients, and the freedom to approach familiar products in unexpected ways.

Seafood already plays a defining role in that story. Itamar is recognized as a seafood restaurant, with fresh fish, shrimp, octopus, oysters, ceviche and other coastal preparations represented across its published menus and diner experiences.

Escamar takes that relationship with the sea in a more concentrated direction. Rather than attempting to replicate the broader Itamar restaurant, the raw-bar format gives fresh seafood its own stage within Avida Market.

That distinction should make Escamar particularly appealing as part of the growing Avida culinary collection. A visitor can experience Japanese cuisine at Satori, Greek flavors at OPA, Oaxacan cooking at Tlayudería, fresh baking at Silveria, Mediterranean-inspired dining at Evelina, and now a dedicated seafood and raw-bar concept from Itamar—all within the same destination.

For Todo Vallarta, Escamar is also exactly the kind of business that makes the new Avida Market destination hub increasingly valuable. Visitors discovering Escamar can move naturally into the Avida guide to find the other businesses around it, while visitors researching Avida can discover Escamar as part of the market’s expanding culinary collection.